Go For No: Yes Is The Destination. No Is How To Get ThereIn a world filled with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to