Sense Of Style The Thinking Person'S Guide To Writing In The 21St CenturyBad writing can't be blamed on the Internet, or on 'the kids today'. Good writing has always been hard: a performance requiring pretence, empathy, and a drive for coherence. In The Sense of Style, cognitive scientist and linguist Steven Pinker uses the latest scientific insights to bring us a style and usage guide for the 21st century. What do skilful writers know about the link between syntax and ideas? How can we overcome the Curse of Knowledge, the